Main aspects to consider when selecting an online channel

18 December 2019

Main aspects to consider when selecting an online channel


Connecting a property with multiple online sales channels exponentially increase distribution among different markets. Online presence helps increase visibility and therefore also receiving more reservations, but also allows clients to share their experiences which may impact positively during the decision making phase of new potential clients.

Nowadays online channels have grown in number leaving property managers with a big variety however Icnea also offers the most powerful channels which undoubtedly are:

  • Booking
  • HomeAway
  • TripAdvisor
  • Airbnb
  • Atraveo
  • Expedia
  • Agoda
  • Rentalia
Even if the above mentioned are just the most important ones, it is generally very important to keep in consideration the below factors when connecting with an online channel:
  • Market typology - User’s main nationality and its average age, yearly income and life style among all.
  • Property typology - If the channel is mostly used for properties centered in short, medium or long term, rural, sea or mountain.
  • Online channel services - What tools and strategies does the channel provide to the property manager: promotions, customer support, invoicing etc.
  • Commission - the cost of the channel for each reservation that comes them
Below a table summarizing the main characteristics of the main channels listed above:



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