Revenue Management

Maximize your properties' income with our tools of dynamic pricing, rate monitoring and evolution of the occupation.

How do Revenue Management tools help your vacation rental business?

Revenue Management tools help vacation rental businesses to optimise revenue. Their main objective is to maximise profits through strategic price management, market segmentation and demand and occupancy forecasting. For example, prices are automatically adjusted based on demand, seasonality and competitor rates, while demand and occupancy forecasting help to predict these variables according to the time of year and to maintain a balance between occupancy and profitability. Revenue Management tools are an essential ally to adapt to a changing market and maximise revenue.

Dynamic pricing

Our PMS Channel Manager includes multiple features to allow property managers maximize business revenue:

  • Availability closure per channel
  • Rate closure per channel (only available with Booking.com and Expedia)
  • Price differentiation per channel, property or period
  • Global visualization and configuration of all price levers from one single place
Dynamic pricing
Rate monitoring

Rate monitoring

Compare your rates with the ones of your competitors in Booking.com

  • Rate comparison grid for the next 100 days
  • Dynamic chart to compare prices with a selected competitor and detect situations that require your attention
Rating monitoring

Rating monitoring

One of the key factors that influences future reservations is the rating given by customers once they end their stay.

Supervising this aspect requires time but we reduce it using our technology to read and update rating information from Booking.com on a daily basis.

 
Occupancy evolution

Occupancy evolution

Each day occupancy is different so having this information displayed on a chart results being extremely useful. Compare your present occupancy with your historical performance and anticipate peak in demand, take the right decisions and maximize occupancy to grow your revenue.

FAQs

Revenue Management is a revenue maximisation strategy based on the optimisation of prices, occupancy and length of stay in vacation rental properties. A proper Revenue Management strategy requires the use of data and market analysis to adjust rates and availability according to demand and competition.

The main advantage of using dynamic pricing in vacation rentals is that they adjust rates according to demand and competitors in real time. This allows managers and owners to make the most of high seasons and not lose revenue in low seasons. In contrast, using fixed prices can limit revenue potential, as they do not reflect changes in demand.

Property managers have different software tools for Revenue Management in their vacation rental business. At Icnea we offer our clients Beyond Pricing, PriceLabs and Turbosuite solutions. These tools connect directly to the PMS to adjust prices according to demand, competition and other market data automatically.

Applying a Revenue Management strategy in vacation rentals allows owners and managers to increase revenue by adapting prices and occupancy strategies according to customer behaviour and their competitors. This avoids setting static prices that do not reflect the reality of demand at any given time and offers and discounts can be applied to help improve occupancy in periods when it is necessary to reinforce it.

Other PMS services

Experiences module

Dedicated module to create, manage and sell experiences to the market regardless of a stay being booked or not.
More information

Owner's app

Give your owners access to our dedicated webapp to share only the information you think is more important, help them stay up to date over the performance of their properties.
More information

Guest's app

Take your guests experience to the next level and simplify all check-in operations to guarantee a fast and comfortable arrival.
More information

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