Revenue Management tools help vacation rental businesses to optimise revenue. Their main objective is to maximise profits through strategic price management, market segmentation and demand and occupancy forecasting. For example, prices are automatically adjusted based on demand, seasonality and competitor rates, while demand and occupancy forecasting help to predict these variables according to the time of year and to maintain a balance between occupancy and profitability. Revenue Management tools are an essential ally to adapt to a changing market and maximise revenue.