25 February 2025

Grow your business by listing your accommodation at Booking.com

In the highly competitive market of vacation rentals, achieving constant growth at long term is one of the main challenges that property managers have to deal with. At Icnea we’re aware of the importance to diversify channels to get more selling opportunities and make your business grow.

As Preferred Connectivity Partner of Booking. com we work closely with the platform to offer our customers the maximum profitability from their vacation rentals, taking advantage of a customer base of more than 1.100 millions of travellers around the world.

Why choose Booking.com?

Booking.com offers a distinctive value proposition to help vacation rental businesses grow.

Reach a global customer base

The platform data show that 45% of accommodations listed on Booking.com get their first reservation in less than one week. That’s possible with the visibility options for new listings and the global community of more than 1.100 millions of travellers, 75% of them book again in the future. Esto es posible gracias a las opciones de visibilidad para nuevos alojamientos y a una comunidad global de más de 1.100 millones de viajeros, un 75% de los cuales vuelve a reservar en el futuro. Moreover, although Booking.com is known for being a global platform offering all types of accommodations, its data highlights the importance of vacation rentals within it, as one in three nights booked during the third quarter of 2024 corresponded to vacation rentals.

Start to grow from the very beginning

Booking.com helps you to grow your business from the beginning with different awareness tools. New listings can take advantage from the New Property Deal that gives them a 20% discount for the first three bookings and also have the label “New on Booking.com” to catch users attention on the search results. Moreover, it is important to get the first reviews as soon as possible. That’s why Booking.com allows to import the reviews from other platforms and websites at the same time that offer the quality rating system to make it easier for new listings to allow new listings to stand out even before of getting the first reviews.

The finances of your accommodation under your control

Booking.com makes it easier to manage payments and finance control. Tools like Payments by Booking.com protect the payments and the property manager against any type of fraud. Additionally, with the transparent commission system partners know exactly what commissions they are paying and who receives them.

Booking.com provides all the necessary tools to start growing vacation rental businesses from day one, covering all the needs to stand out in a highly competitive market. At Icnea, we encourage you to upload your properties today through our PMS.

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