Having your own website for your vacation rental business offers multiple advantages that help to improve visibility, attract direct bookings and reduce dependency on platforms:
- Improve direct bookings: having a website for your vacation rental business allows you to receive direct bookings without relying on distribution channels. Thanks to these direct bookings, guests can book directly on the website without intermediaries, which also allows you to avoid commissions and generate more revenue per booking.
- Improve your search engine ranking: Having your own website allows you to apply a SEO strategy, which allows you to improve your visibility in Google search results and other search engines. This will help to organically attract potential guests looking for accommodation in your area. At Icnea we offer SEO optimised websites prepared for proper indexing and positioning.
- Build your brand: Having a vacation rental website offers multiple customisation options to showcase your brand in the visual design. Creating content that focuses on your business through blogging helps guests learn more about your industry background while you can showcase your properties in a friendly way.
- Enhance your credibility with web reviews: The website can collect reviews from guests about their experience with your business, as well as from Google or other platforms. These reviews are important to reinforce brand image and credibility, which encourages new guests to book as they feel confident in your business.